Mahindra Thar Roxx: Mahindra is one of the most trusted car companies in India. Known for its strong and stylish SUVs, Mahindra continues to lead in the Indian automobile market. One of its most popular models, the Mahindra Thar, has always attracted adventure lovers and off-road enthusiasts. Now, the new Mahindra Thar Roxx is making big news by beating the sales of the original 3-door Thar in the first quarter (Q1) of FY2026.
What is the Mahindra Thar Roxx?
The Mahindra Thar Roxx is a newer and more advanced version of the regular Thar. It comes with a 5-door design, more comfort features, extra space, and a better driving experience. While the regular Thar was known for off-road adventure, the Thar Roxx is now becoming a better choice for city and family use too.
Launched with a lot of excitement earlier this year, the Thar Roxx has already started creating strong competition not just for other brands but even for Mahindra’s own 3-door Thar.
Sales Performance: Q1 FY2026
In the first quarter of the financial year 2026 (April to June 2025), Mahindra recorded double the sales of the Thar Roxx when compared to the 3-door version. This shows a major shift in customer preference from a 3-door adventure SUV to a more practical 5-door SUV.
Sales Figures (Estimated):
| SUV Model | Approx. Units Sold (Q1 FY2026) |
| Thar 3-Door | 7,500 |
| Thar Roxx 5-Door | 15,000 |
This means for every Thar 3-door sold, two Thar Roxx units were sold in the same period.
Why is Thar Roxx Doing So Well?
There are many reasons why the Thar Roxx is doing better than the 3-door Thar. Here are the main ones:
1. More Space and Comfort
The Thar Roxx has 5 doors, which means it is easier to get in and out, especially for rear-seat passengers. It also offers more legroom and boot space, making it better for families and long trips.
2. Urban-Friendly
While the 3-door Thar was mostly loved by off-road lovers, the Thar Roxx fits better in cities. Its longer wheelbase and better ride quality make it easier to drive on city roads.
3. Better Features
Thar Roxx comes with many modern features like:
- Large touchscreen infotainment system
- Rear AC vents
- Keyless entry and push start
- More airbags and safety features
These updates make the Roxx more attractive to buyers who want comfort along with style.
4. More Practical for Families
Families prefer cars that are easy to use daily. The Thar Roxx gives the look and feel of an SUV with the practicality of a family car.
Mahindra’s Strategy Worked
Mahindra’s decision to launch a 5-door version of the Thar was a smart move. The company realized that while the 3-door Thar is iconic, it is not suitable for everyone. Many people liked the look of the Thar but didn’t buy it due to its size and limited space.
The Thar Roxx solves this problem. It offers the same rugged style but adds more features and space. That’s why it is attracting a wider audience, including city drivers, families, and working professionals.
What Does This Mean for Mahindra?
The success of Thar Roxx means:
- Mahindra will likely focus more on 5-door models in the future.
- The demand for lifestyle SUVs is growing fast in India.
- Other carmakers may also launch new 5-door rugged SUVs to compete.
Mahindra might also launch more variants of Thar Roxx with different engines and price options to reach more customers.
Customer Response
Buyers are very happy with the Thar Roxx. Most reviews say that it feels premium and practical. Even first-time SUV buyers are choosing Thar Roxx over other SUVs in the same price range. The mix of bold looks and modern features is working well.
Final Thoughts
The Mahindra Thar Roxx is a big hit in India. In just one quarter, it has doubled the sales of the 3-door Thar, proving that Indian buyers now want style + practicality together. With its spacious design, rich features, and tough look, the Thar Roxx is setting new records for Mahindra.
