India’s popular two-wheeler company, TVS Motor Company, is all set to shake up the premium bike market. The company is planning to launch four new Norton motorcycles by the financial year 2025-26 (FY25-26). The first model in this line-up will be a powerful 1200cc flagship motorcycle. This exciting news has created a buzz among bike lovers, especially those who follow the premium segment.
Let’s understand what’s coming, and what it means for the bike market in India and abroad.
Overview Table Norton Bikes by TVS
| Feature/Detail | Information |
| Company | TVS Motor Company |
| Brand Revived | Norton Motorcycles (UK-based) |
| No. of Bikes Planned | 4 New Models |
| Launch Timeline | By FY2025-26 |
| First Launch | 1200cc Flagship Bike |
| Engine Capacity (Flagship) | 1200cc |
| Market Focus | UK, Europe, India (likely) |
| Segment | Premium Performance Motorcycles |
| Competition | Triumph, Ducati, Harley-Davidson |
The Return of Norton with TVS
TVS bought the legendary Norton Motorcycles brand from the UK in 2020. Norton has a long history of making premium and high-performance motorcycles. After the acquisition, TVS promised to restore the brand and bring back the quality and heritage that Norton is known for.
Since the takeover, TVS has worked silently to improve Norton’s operations, quality, and design. Now, they are ready to show the world what they’ve built — and it all starts with these four new models.
Design & Style
The first bike to be launched will be a 1200cc flagship model, likely to be inspired by the famous Norton V4SV. This bike is expected to have a sharp and sporty design, along with a muscular body. The design will reflect Norton’s racing DNA with modern touches.
We can expect features like:
- Aerodynamic body
- Sleek LED lighting
- Single-sided swingarm
- Upside-down front forks
- Lightweight chassis
The overall look will be aggressive yet premium — something that attracts performance lovers.
Engine & Performance
The main highlight of the first bike will be its 1200cc engine, which is expected to deliver high power and torque. The performance may match or even beat some of the top bikes in the superbike segment.
Estimated specs (based on past Norton V4 models):
- 1200cc V4 engine
- Around 185-200 bhp power
- 6-speed gearbox
- Advanced traction control and riding modes
TVS aims to make this bike world-class, with a focus on speed, control, and refinement.
Features & Technology
The upcoming Norton bikes will be loaded with premium features such as:
- Full digital TFT display
- Smartphone connectivity
- ABS with cornering function
- Riding modes (Rain, Road, Sport, etc.)
- Cruise control (possibly)
- Advanced braking system (Brembo or similar)
- Adjustable suspension
These features are usually seen on superbikes from brands like Ducati, Triumph, and BMW.
Market Strategy
While Norton is a UK-based brand, TVS is expected to launch the bikes first in Europe and the UK. However, depending on demand, these bikes might also come to India in limited numbers, especially in metro cities.
These new Norton motorcycles will compete with other high-end brands like:
- Triumph Speed Triple
- Ducati Panigale V2/V4
- BMW S 1000 RR
- Harley-Davidson Sportster S
This will help TVS enter the premium motorcycle market with a strong global presence.
Launch Timeline
TVS has clearly said that all four bikes will launch by FY2025-26. This means the first bike could arrive in late 2025, and the rest may follow in 2026. All models are likely to be handcrafted in Norton’s Solihull facility in the UK, ensuring high build quality.
Final Words
TVS is making bold moves by reviving the iconic Norton Motorcycles brand. With four new models on the way and a 1200cc flagship leading the charge, TVS aims to capture attention in the global premium motorcycle market. This is not just about launching bikes it’s about showing the world that Indian companies can build world-class performance machines.
